We know how important it is to live in the moment, but also to build a better future. That's why Fast App was created: a financial app that helps young people save effortlessly and stress-free.
Fast doesn't try to upsell you, educate you, or remind you that you should probably be saving more. It just sets up your jars, moves your money quietly in the background, and gets out of the way. The same way your favorite brands become a way of living, Fast doesn't feel like a bank.
Most banking apps are built by institutions that then try to feel young. Fast was an opportunity to do the opposite: start with the audience and build everything around them. Young people are used to products that reflect their taste, speak their language, and adapt to their habits. Their bank had never done any of that.
To connect with its audience, the app embraces two key design elements: urban and gritty imagery that captures youth culture, and a clean black-and-white aesthetic, elevated by customizable accent colors for a personal touch.
Every screen you'll see started as a question. We sketched, tested and refined until Fast felt right for the people it's built for.