Connected mobility solutions

Transloc is a Detroit-based mobility company, part of Ford, empowering society for a more sustainable and intelligent mobility. A transit platform that connects cities, riders and operators around faster, cleaner ways to move. Visit Transloc site.

Client

Transloc

Mobility solutions at the speed of life

Transloc rethinks how people, transit agencies and entire cities move together, demonstrating that public mobility can be smart, sustainable and genuinely effortless.

Transloc, who we serve, if you're there we're there map

The need

Transit data lives in silos, agencies, riders and operators each see only part of the picture. Cities needed one trustworthy platform that turns scattered feeds into clear, real‑time mobility everyone can rely on.

The solution

A connected ecosystem built on three principles: simplicity, transparency and trust. Validated real‑time feeds, a unified map across modes, and a fresh, confident visual identity that makes complex transit feel effortless.

Transloc, billboard on a downtown street

Transloc, Why They'll Ride laptop and Mobility Solutions bus-stop poster

The process

Fragmented transit data on one side, a clear connected platform on the other. This is how we bridged the two, from first discovery to a validated MVP.

Discovery workshop

Portfolio analysis

Best practices

MVP design flows

Visual concept

User interviews

Libraries & documentation

Key decisions

One platform, three audiences

Riders, agencies and operators want different things from the same data. Designing a shared map and a common language across all three, instead of three separate products, was the decision that kept Transloc coherent as it scaled.

Trust through validated real‑time data

In transit, a wrong arrival time erodes trust instantly. We prioritised validated, real‑time feeds over feature breadth, and surfaced data confidence in the UI so people knew when to rely on a prediction.

Designing for the city, not just the screen

Transloc spans airports, campuses and municipal transit. Anchoring the system in real journeys, "why they'll ride", rather than abstract dashboards made the product resonate with operators and riders alike.

A confident, modern transit identity

Public transit branding often feels dated. A clean type system, bold orange accents and lifestyle photography repositioned Transloc as a forward‑looking mobility brand cities are proud to adopt.